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The Battalion was founded in early 2023 with a vision to be the industry’s premier provider of precision rifle components, while maintaining the highest level of customer experience. Every member of The Battalion leadership team has served in the military and has extensive experience in the gun industry. We put that experience to work every day when selecting quality products, maintaining inventory, anticipating trends, and ensuring a reliable customer experience. The Battalion’s Mission is to select, procure, and distribute the highest quality components for shooting sports, with reliable delivery, clear communication, and industry trust.
Project Overview
This project was a complete design and development of a new brand for a larger longer longer-established organization. This was a simpler project development following common firearms product workflow and was developed in BigCommerce
Services Provided
- BA/SA: I provided complete BA/SA design services of this project From the start of the project through the complete development and post-launch. This was a simpler project with common firearms restricted product needs, such as managing and working with FFL providers for order fulfillment. Requirements, solution architecting, test planning & test support, and other standard BA services were provided.
- FFL / Integration Support: Standard integrations with special payment providers focusing on the firearms industry, as well as order process integration with FFL database processes were part of the project.
- SEO Various Support: Early project support and process analysis for project requirements and definition were done. This was a new site launch, not a pre-existing environment so this included tasks such as GA/GTM integration, competitive analysis review, confirmation of quality post-launch, core web vital review and audits, and more.
- PM Support: I supported the primary PM through the site development and launch phases where needed, but did not provide primary PM support for this project.